They're made by R.J. Reynolds and British American Tobacco. The brand was first introduced in 1871 as cut-plug chewing tobacco, and then later made into a cigarette. In the early 20's the slogan "It's Toasted!" became popular for the cigarette, informing customers that the tobacco was toasted instead of sun-dried. In the late 20's it was sold as a weight-loss strategy for women using phrases like "Reach for a Lucky instead of a sweet." to sell the product. This campaign caused sales to grow by 300% and 40 billion cigarettes were sold in 1930 as opposed to the 14 billion in 1925.
Other notable marketing has included the use of He Pingping (the world smallest man) in a 2007 advertisement.
Lucky Strikes are said to be strong but pleasantly sweet. They only come in Classic and Filtered varieties. Apparently, no one in my generation smokes them, just WWII vets.
Are you paying more than $5 per pack of cigs? I'm buying my cigs over at Duty Free Depot and I'm saving over 60% from cigarettes.
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